Services
Here's What We Do
Williams Forrest delivers the ideas, creativity and technical capabilities to design and develop sustainable, powerful digital solutions. We are the go-to partner for dozens of the world's best-loved brands and several highly respected agencies.
We deliver solutions and expertise in three main service areas:
Digital Solutions Strategy
We provide insight advice and planning for a number of visionary companies that rely on Williams Forrest to help them develop and manage a sustainable strategy for their digital marketing communications initiatives.
Digital Solutions Design and Development
We collaborate with visionary brands to design and develop websites, mobile applications and social media applications that foster exceptional user experiences, win fans, and ignite brand loyalty.
Quality Assurance
Above all else, a digital solution must be functional, accurate and able to deliver on user expectations. The Williams Forrest Independent QA Team has won the trust and respect of top agencies and brands for its precise testing methodology.
Digital Solutions Strategy
Williams Forrest empowers clients with strategic insight, advice and planning for smarter digital marketing communications initiatives. Our team has become a leading advisor for some of the world's most admired brands, including BMW and MINI.
Just how do you become the go-to advisor to companies like these? We've found a lot of success in saving them time and money. Recommend optimizations that produce real savings. Build for sustainability, helping them control the cost of ownership over the long-term. And provide the premium digital solutions that drive their success.
From creating a new vision for our clients' digital initiatives to helping them manage and improve the performance of their technology services providers, Williams Forrest's team of creative digital experts is committed to transparency, close collaboration and adaptability to change. The result is high-performance strategies and solutions for long-term savings and ROI.
Areas of Expertise
Solutions Design & Development
Some companies are highly technical. Others are highly creative. We're highly both. At Williams Forrest, we draw on this unique combination of deep technical experience and limitless creativity to design and develop premium creative digital solutions.
Williams Forrest collaborates with our clients to create web, mobile and social solutions that help brands engage their target users through more relevant digital "conversations." From building scalable e-commerce solutions to designing custom native mobile applications, our team has the talent, experience and capabilities to create powerful and impactful solutions for the digital age.
Our focus extends beyond launch dates; we design with the long-term in mind. We build for sustainability: our solutions for growth change as you change. The result is unmatched ROI and controlled cost of ownership.
From project inception to implementation, our project managers, digital strategists, architects and designers consistently aim to maintain transparency, communication and adaptability. It's through this approach that we've earned the trust and respect of some of the world's best-loved brands.
Areas of Expertise
Independent Quality Assurance
For premium brands like PUMA, Tecate and BMW, quality is the expectation. In the digital space, quality means the application is fully functional, provides accurate content and is designed for a coherent experience for the target user. For proven quality assurance that maximizes ROI, today's leading brands and agencies turn to the Independent QA Team at Williams Forrest.
Our QA team works independently of developers and producers to identify usability, content accuracy, functionality issues and defects/bugs, statistically leading to higher levels of quality. We utilize a proven, proprietary framework of tools and services called Willow™ to ensure our testing methods and activities meet both the specific needs of the deliverables and the targeted user.
Areas of Expertise
Our Work
Volvo-Twilight Saga Facebook Campaign
Williams Forrest, in partnership with Euro RSCG New York, recently launched the "What Would You Wear?" Volvo Facebook application in conjunction with the release of Summit Entertainment's "The Twilight Saga: Breaking Dawn – Part 1." Euro RSCG New York tapped Williams Forrest to develop the application as part of Volvo's international promotional strategy for the movie. The customizable solution was designed to work in multiple international markets, integrate with the existing client CMS and handle heavy traffic volumes. As a result, thousands of Twilight fans throughout the U.S, Belgium, France, Italy, South Africa and the U.K. have taken part in the online challenge, building anticipation for the movie and increased awareness of the Volvo brand.
BMW Golf Championship Owners' Pavilion
Each year, BMW welcomes owners and golf enthusiasts to the ultimate golf experience at the exclusive BMW Golf Championship Owners' Pavilion. To generate interest and awareness among golf-loving BMW loyalists for the event, BMW counts on the Williams Forrest creative digital solutions team. Modeled after the actual Owners' Pavilion at the event, the BMW Golf Championship website generates tens of thousands of page views, contest entries and ticket requests. With its production team on-site, Williams Forrest captures daily highlights from each round of the BMW Championship for online viewing at the Owners Pavilion website. Since its 2008 launch, Williams Forrest has designed, developed and maintained this highly successful web channel, exceeding BMW's loyalty and awareness goals.
Appalachian Trail Conservancy Web Solution
One of the country's best-loved natural assets is blazing new trails in the digital marketing communications arena, thanks to the recently redesigned www.appalachiantrail.org. Designed and developed by Williams Forrest in collaboration with the Appalachian Trail Conservancy, the site engages users with a trail-inspired user interface, optimized information architecture and experience design. Since its April 2011 launch, the website has inspired increased interest, donations and volunteerism - and is doing its part to ensure the trail is protected and maintained for future generations to experience and enjoy.
BMW Olympic Athletes Purchase Program
As the official mobility partner of the U.S. Olympic and Paralympic Teams, BMW is dedicated to the success of the country's greatest athletes. A recently developed internal tool created by go-to digital partner Williams Forrest is making it easier for the company to process the sale of BMWs offered through its Olympic Athletes Lease-Purchase Program. The custom-designed website streamlines the process into an intuitive online portal site requiring just three simple steps. Now, with help from Williams Forrest, the world's foremost premium vehicle manufacturer can deliver lightning-speed service to some of the world's most decorated athletes.
Tecate Boxing Promotions Quality Assurance
At Tecate, good beer and action-packed boxing go hand in glove. When the premium Mexican beer brand developed Facebook campaigns for "The Fight of the Week" and the "Chicas Tecate," agency partner kbs+p tapped Williams Forrest's Independent QA to ensure the campaigns delivered on expectations. With dynamic content and the opportunity to download coupons and rebates for Tecate products, the Facebook channels attracted boxing-loving Tecate drinkers with a user experience as smooth as the beer itself.
Lancaster General Health Mobile Application
On-the-go patients can now access the valuable, sometimes crucial, information they need about local healthcare from LGH Mobile, a new mobile channel developed by Williams Forrest in cooperation with Lancaster General Health. With its simple user interface design and key mobile functionalities, the new site makes it easier for mobile users to get information on local healthcare services, LGH locations and area doctors. With help from Williams Forrest, LGH is meeting the evolving needs and preferences of their increasingly mobile patient community.
PUMA AG iPad Shoe Configurator and Order System Independent QA
With an application as robust as the PUMA AG iPad Shoe Configurator, it's got to work. Boasting billions of possible color, material and shoe style combinations, independent QA testing was a top priority for the well-known brand's agency partner, Kirshenbaum Bond Senecal + Partners (kbs+p). They in turn tapped frequent QA services partner Williams Forrest to test the application and its integration into PUMA's in-store POS and order fulfillment system. Using the proprietary testing framework Willow™, the Williams Forrest Independent QA team supplied integrated functionality and content accuracy testing as well as web services testing using a custom-built test harness. The result? A seamless system for any PUMA loyalist to design, purchase and receive custom-designed kicks. After all, no young person should have to suffer the shame of going to school only to find he's wearing the same sneakers as his friend.
About Us
Williams Forrest is a premium digital solutions agency based in Lancaster, PA. We help some of the world's best-loved brands achieve their digital marketing communications goals with a unique focus on sustainability, quality and process.
Here's How We Work.
We are committed to strong client relationships. As individuals and a team, we are devoted to employing creativity, delivering rapid value, embracing and adapting to change and valuing the people committed to the outcome.
Here's Where We Talk About Pirates.
Our "Pirate Ship" management model attracts talented, success-minded people to our team. Each individual has an equal say, is voted "on" by his or her colleagues and is valued for his or her unique contributions. You won't find people who require close supervision and rigid employee policies to perform. Here, you'll discover smart, self-directed, highly collaborative people who are good to work with.
